The media arts major incorporates advanced digital-based visual imaging, concepts, and applications in visual communication design, motion graphics, web-based media, and fundamental audio/visual media design and production. Through a Christian perspective, students will prepare to analyze differing viewpoints of users, audiences, and client experiences. Emphasis will be on the application of design research, strategic thinking, creative concepts, and graphics implementation to prepare students for the development, production, and delivery of multi-sensory visual communication.
Examples of courses in this major:
An introductory course that uses manual and digital processes to explore visual communication theories and techniques. Relationships between content and social and cultural context will be explored.
This coures focuses on the integration of multiple forms of media requiring both creative and technical skills for visual imagery and messages. Visual media content includes digital photography, video, audio, and graphic software for dynamic formats.
A computer laboratory course that introduces software utilized for motion graphics and web-based media. Students will develop problem-solving skills through understanding industry trends and technological changes, and apply them to a variety of projects.
Advanced level course that examines contemporary issues within the context of the student’s major focus and results in a specialized product for the student’s portfolio.
The individuals who will challenge you to learn:
Some of the positions you can obtain:
By combining text (typography) and graphic images, a graphic designer is a professional artist that designs, develops and produces materials for visual communication. From routine production work to industry-wide graphics management, graphic designers with strong art, design and technical skills have unique job opportunities in the vast graphic arts field. Types of industry products include materials for print and electronic publication such as books, magazines, product brochures, way-finding banners, advertising and package design, websites and training resources. The variety of organizations creating graphic materials is unlimited.
Art directors develop design concepts and review materials that are to appear in periodicals, newspapers, and other printed or digital media. They control the overall visual direction of a project in fields such as advertising and publishing. They decide how best to present a concept visually, so that it is organized, eye catching and appealing. Art directors decide which photographs or artwork to use, and they oversee the design, layout and production of material to be produced. They may direct workers engaged in artwork, design, layout and copywriting. Art directors attend photo shoots and printing sessions, review and approve proofs of materials developed by staff members or vendors, and present final layouts to clients for approval.
A web designer/developer is skilled in both design aesthetics and functional web programming. Proficient in design fundamentals and information systems including 2-D design, graphic design, HTML and CSS, a web designer/developer leads a site-build by uniquely balancing design, development and implementation. Understanding the integration of design and technology, the web designer/developer is responsible for page layout, visual appearance, accessibility and usability of the site, and ensures that the brand standard is maintained. Job opportunities include the dual role of designer/developer, a concentrated role.
A webmaster is in charge of maintaining websites for companies and individuals on the World Wide Web. This is a job that requires a wide range of skills and abilities, since many webmasters must do much more than simply write computer code or update links to other websites. The webmaster is ultimately responsible for ensuring that a website is easy to navigate and that it addresses the needs of the client and its customers.
A knowledge of art, contemporary craft, craft media and technical processes, and design are needed for an art gallery director position. Knowledge of sales, retail management and customer service are also needed. The art gallery director actively develops a new collector base, including connecting collectors and artists where appropriate. Additionally, a director in this role has the ability to build and effectively manage a team of employees, interns and volunteers.
The City Arts Center manager plans, organizes and executes creative arts programs for a city. This position negotiates contracts and agreements with creative arts organizations and artists within a city and advocates the Arts Program through promotional activities and presentations. Working within the community, the City Arts Center manager coordinates activities with city departments, various agencies, groups and individuals. The City Arts Center manager develops, coordinates and administers the public art program and local grants program.
Brand identity designers create the visual identity, or the branding, for a company and/or its clients. This work includes developing logos, promotional materials and advertising programs that establish and promote a corporate identity. Brand identity designers possess innovation and problem solving skills. Proficiency in Adobe Illustrator, Photoshop and InDesign is common. Typography is a key area in which a brand identity designer should excel.